The SureSale market opportunity.

For progressive automotive retailers who want to complete on a superior customer experience rather vs. the lowest selling price, a solid CPO program provides a proven system for customer satisfaction, dealer loyalty and faster sales.

  • 2,646,300 Sales in 2017 up from 1,636,735 in 2010
  • 65% Sales Increase in last 8 years
  • $3,144 Customer Perception of value added by certification
  • 93% of Satisfied Customers that bought CPO vehicles
  • Buyers came back to dealer twice as likely ;)
  • 5 Day Faster Sale = 20$ more inventory turn

A Third Option for Vehicle Shoppers

Features CPO Vehicle Used Vehicle New Vehicle
Lower Price & Better Affordability
Less Depreciation
Lower Tax & Licence
Full Warranty Guarantees
Better Financing
No Mystery on History
High Reliability Confidence
Freedom to Choose Options

SureSale Expands Market for Dealers

Want to compete on a superior customer experience rather than lowest price? Want to hold gross profit and turn inventory faster? SureSale provides a proven system for customer satisfaction, dealer loyalty, and faster sales.

  • 2.6 million CPO units were sold in 2017 Less than 8% of the total 2017 used car sales, and only 18% of franchise dealer used sales
  • 25 million dealer units are available for certification 11 million from franchise dealers and 14 million from independent dealers
  • $3,144 on average higher value perception certified vs. used For millenials, the value perception of certified tops $3,800
  • 5-Day faster turn certified vs. used 30 vs. 35 days, resulting in 20% more turns per year
  • 87% intend to use the service department at their dealer vs 59% for used 69% of CPO buyers intend to return to same dealer to buy their next car vs. 37% for used

SureSale vs. OEM CPO: More Coverage for Less Money

  • Older, higher mileage vehicles
    (up to 15 years & 150k miles)
  • Certification fees are substantially
    lower than the OEM programs
  • Comparable mechanical & safety requirements
    no cosmetic reconditioning requirements
  • 2018 OEM CPO average 5.5 years &
    72k miles
  • 2017 OEM CPO averages $680 and as
    high as $2,000
  • Reconditioning requirements to achieve
    a near new cosmetic standard

SureSale vs. Admin Programs

Want to compete on a superior customer experience rather than lowest price? Want to hold gross profit and turn inventory faster? SureSale provides a proven system for customer satisfaction, dealer loyalty, and faster sales.

  • National Brand with Local Marketing Support
  • 15+ Online Automotive Websites
  • Buyer Driver & Private Party Traffic
  • National Network of Inspectors
  • Online Management with e-Contracting
  • Better Coverage Options for Less Money

Get Started with SureSale

Better Than Used. Smarter Than New.